Another great idea by the genuises over at Twitter, they just can't lose money fast enough over there.
Twitter beat out other contenders to reach a deal with the National Football League to stream Thursday Night Football games, a fresh effort by the struggling social media company to increase engagement and advertising revenue as growth among users has slowed.
Twitter reportedly paid less than $10 million for the 10-game package. Twitter spokesman Jim Prosser declined to comment on the financial terms of the deal. Twitter's investor relations' Twitter account says the company included the expense in 2016 guidance for investors.
Twitter controls some of the advertising inventory for the games, Chief Operating Officer Adam Bain said in a tweet.
Twitter has more than 300 million users, among them pop stars, Hollywood glitterati and world leaders. But it's far smaller than other social media services — it's one-fifth the size of Facebook and smaller even than Facebook-owned photo-sharing service Instagram.
$10 million for 10 games, about a million per game. That must have been the very last liquid asset they had. Twitter hemorrhages money. And today they finally took on a project that seems as if it will bring in real revenue.
I honestly thought that Twitter streamed all the games already. What is that thing when I go on twitter and I get to watch football with a Mexican family of seven? Your telling me that twitter was not already streaming them games? Bullshit. Ive watched over 5 games on twitter. And I will tell you, it is much better then going to the game or even watching it on my own TV. I got to here the two youngest pull each others hair out, the wife screaming she can't take this anymore (I was assuming she was talking about Aaron Rodgers mustache), and a father type figure quietly ignoring the commotion until he would randomly yell out some sort of command or instruction to no one in particular.
If Twitter is going to expand on that experience then I am all for it. That is the way I want to watch all my sports, deep inside family drama and tension that is not mine. Its great and if you havent seen it yet I recommend trying it, you won't be disappointed in how disappointed you are.
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