a blog by Big Red
So NBA owners are apparently about to make a new rule that will allow teams to put ads on their jerseys. If you ask me I think it's absolute bullshit. Lets dive in and take a closer look.
ESPN - NBA owners are scheduled to vote this week on putting ads on jerseys for the 2017-18 season, multiple sources told ESPN.
The measure is expected to pass, according to sources. Several teams have begun testing the market to sell the potentially lucrative ads, which would be placed in a 2.5-by-2.5-inch patch on the left shoulder.
A proposal was presented to the owners in February during a meeting at the All-Star Game in Toronto with the expectation that a decision would be reached at this week's board of governors meeting, held in New York on Thursday and Friday.
The initial proposal to owners was for teams to keep 50 percent of the sponsorship money from the jersey ads and for 50 percent to be added to the revenue-sharing pool for all teams.
The league has been moving to this point for at least five years, and it has been a project that commissioner Adam Silver has spearheaded. The NBA recently signed new national television and apparel deals where the ads were part of the negotiations. In 2017, Nike will take over from Adidas as the league's uniform provider when the ads are expected to debut.
Fuck this guy and his smug ass smile.
So obviously, the jerseys will never look like the Lakers one that I posted at the top, but thats not the point. The point is the NBA already cuts to commercial way too often. The only reason sports like International soccer have to implement these ads is because they don't cut to commercial during the game. They have to make as much money as possible during halftime commercials. In order to raise enough money to run their soccer clubs, the owners put ads on the jerseys.
This is clearly a huge money grab for team owners, and I do not like it one bit. Even the owner of the fucking 76ers, Joshua Harris, is loaded. The guy has 2.5 billion in the fucking bank, and Adam Silver's going to try and tell me the owners want to implement ads. I hate this whole situation, and I really hope that it does not get passed. The only positive I took away from ESPN's article is that Nike plans to start making the NBA jerseys. Nike puts out awesome apparel, and if you watch Oregon sports, you know that they are capable of making your team look better than they really are. Stay tuned later in the week, when the news about this NBA jersey ad decision comes out, and let's all cross our fingers and hope were not watching Golden State wearing these bad boys in 2017.
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